A new independent academic study looks at the effect online reviews have on employer brand perception, job seeker action and employee commitment.
In every case, their findings were a powerful testimony to the value of building your employer brand:
Subjects shown more positive Glassdoor reviews were significantly more likely to send in a resume
Subjects shown more positive reviews required much lower salaries for the same job
All participants in the study — whether shown positive, negative or neutral reviews — agreed that employee reviews are a more reliable indicator of company culture than recruitment advertising or external prizes and awards
Download the eBook for a close look at the study, plus tips on how to get the most out of your employer brand!