The Proven Value of Employer Brand

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A new independent academic study looks at the effect online reviews have on employer brand perception, job seeker action and employee commitment.

In every case, their findings were a powerful testimony to the value of building your employer brand:

  • Subjects shown more positive Glassdoor reviews were significantly more likely to send in a resume

  • Subjects shown more positive reviews required much lower salaries for the same job

  • All participants in the study — whether shown positive, negative or neutral reviews — agreed that employee reviews are a more reliable indicator of company culture than recruitment advertising or external prizes and awards

Download the eBook for a close look at the study, plus tips on how to get the most out of your employer brand!