Responding to Negative Reviews Effectively

Proven strategies for turning bad reviews into positive brand builders

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Arianna Huffington

Jane Fitzmaurice

Employer Brand Manager,
Auto Trader UK

Arianna Huffington

Dania Riad

Marketing Programs Manager EMEA,

With 61% of Glassdoor users reading company reviews and ratings before making a decision to apply for a job, it’s critical that you manage your reputation on the site.1

Reviews, both positive and negative are valuable, and should be viewed as an opportunity, as when managed effectively, they can directly impact business performance.

Join this webinar for actionable insights on:

  • Why bad reviews can actually be good for business

  • Best practices for responding to unfavourable reviews

  • Real examples of effective employer responses

1Glassdoor US Site Survey, January 2016