The Business Case
for Employer Branding

Can investing in an employer brand pay off in higher awareness among job seekers, better quality candidates and lower recruiting costs?

We believe so!

In fact, if you aren’t investing in your corporate reputation—no matter the size of your organisation—chances are you’re falling behind your competition. After all, if you don’t manage your reputation, someone else will write the story for you.

Download “The Business Case for Employer Branding” and learn how to justify investing in your corporate reputation and measure the ROI of your efforts.

Key takeaways:

  • How a strong employer brand attracts not only more job candidates but better qualified candidates
  • The impact of a poor employer brand, from declined job offers to higher costs-per hire
  • Examples of actual cost savings attributable to employer branding
  • Advantages of building out your Glassdoor profile to build awareness and offer the “employer perspective” to job seekers

Note: Employer branding is not just for big brands! For smaller companies without a recognized brand, focusing on corporate reputation can pay even greater dividends.

Download Guide
94% are likely to apply to a job if the employer actively manages their employer brand (e.g. responds to reviews, updates their profile, shares updates on the culture and work environment)

Can investing in an employer brand pay off in higher awareness among job seekers, better quality candidates and lower recruiting costs?

We believe so!

In fact, if you aren’t investing in your corporate reputation—no matter the size of your organization—chances are you’re falling behind your competition. After all, if you don’t manage your reputation, someone else will write the story for you.

Download “The Business Case for Employer Branding” and learn how to justify investing in your corporate reputation and measure the ROI of your efforts.

Key takeaways:

  • How a strong employer brand attracts not only more job candidates but better qualified candidates
  • The impact of a poor employer brand, from declined job offers to higher costs-per hire
  • Examples of actual cost savings attributable to employer branding
  • Advantages of building out your Glassdoor profile to build awareness and offer the “employer perspective” to job seekers
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